In a survey from iResearch reported on by japan.internet.com into SNS usage there was the rather depressing to me result that young folk today are watching the television with one eye and their mobiles with the other, and rather than just yelling at the goggle box they are spewing their thoughts for all to see on Twitter.
Demographics
Between the 12th and 14th of June 2012 300 male and female members of the iResearch online monitor group aged between 20 and 39 who were also SNS users completed a private internet-based questionnaire. No further demographic breakdown was provided.
You may have noticed that this survey is for a change not from goo Research ? after a couple of years I have finally found where japan.internet.com hid all their other survey data, so I hope I can have a more varied selection for you in the future!
Research results
Read more on: iresearch,television,twitterQ1: Do you ever want to shout at, wisecrack at people on TV? (Sample size=300)
Usually 25.7% Often 33.3% Sometimes 29.0% Never 12.0% Q2: Do you ever actually shout at, wisecrack at people on TV? (Sample size=300)
Usually 20.5% Often 32.6% Sometimes 39.4% Never 7.6% Q3: Do you ever actually tweet wisecracks while watching TV? (Sample size=300)
Usually 9.7% Often 14.3% Sometimes 27.0% Never 49.0% Q4: What kinds of programs make you want to shout at, wisecrack at people on TV? (Sample size=300 (perhaps?), multiple answer)
Entertainment, celebrities 56.8% Comedy, variety 55.3% News headlines, lead stories 53.4% Crimes 44.3% Sport 32.2% Drama 32.2% Domestic news 26.5% Music 20.1% Movies 19.7% Overseas news 17.0% Financial 16.2% IT, computer 9.1% Other 0.8%
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Source: http://feedproxy.google.com/~r/WhatJapanThinks/~3/w7hEd-X2JpI/
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