(Taken from a transcript of Nicola?s weekly private client Business &?Internet Marketing Mentoring?Call)
I just want to make sure that you?re all aware of two events coming up ? one is the event Neil Asher and myself are hosting in London on the 20th October, which is all about how to build a real business selling real ? physical ? products to real people. ?Online. ?Things that actually have to get posted to folks!? Not that you?d be posting them, mind!
Neil has made a massive success of that in several businesses so far and you can find out more about that here >>> and read more about that further on in this post.
I?d also like to recommend Martin Avis? forthcoming workshop, the Kiss Workshop in London, 13th and 14th of October.? It?s going to be absolutely brilliant, I know Nick?s already booked.? I?m going to be there as well for the whole two days, I?m staying overnight.? Nick and I are going out for dinner, if anyone of you would like to come and join us you would be most welcome.? Really it?s a collection of under the radar internet marketers who are seriously making money online but who don?t necessarily shout about it, teach about it, mentor about it or whatever.? I know several of them personally and I know they?re really serious people who are earning significant sums every month.
I know it?s still a dream of many of you to create a second income online and while I?ve made a lot of money online it?s always been through coaching and mentoring, and occasionally selling the odd product and occasionally recommending someone else?s product.? But like many of you I?d really, really like to have something rolling in the background that brings in significant sums every month ? on an automated basis.?
It?s interesting because a lot of the people that will be there are actually making money from affiliate marketing ? just from recommending other people?s stuff.? Old school and bloomin? hard work nowadays but still apparently do-able. ?Martin only recently branched out into having his own membership site and creating his own product which is a private label company that he and his wife Delia were running together.? He?s built a six-figure income literally with just a text on e-zine that he sends every week recommending other people?s stuff, all the stuff that he?s used himself, all the stuff that he?s recommending personally.? But it can be done.
Martin was one of our chosen speakers for the really useful internet day with Brett McFall and he was the obvious person to ask.? Also there that day was Sarah Starr who used to own ? well, she still does actually ? a video production company.? She was videoing it for us.? Sarah is dyslexic, which is why she uses video a lot, and she is another person who?s going to be speaking in this Kiss Workshop event in London.? I think it?s ?147 for the two days.? It?s going to be absolutely dynamite content from people who are not trying to sell you big ticket items or big ticket coaching, and it?s going to be great fun.? I wouldn?t miss it for the world.
Selling Physical Items Online
On the topic of building a business, one of my colleagues in one of the other businesses I?m involved in ?. Neil?s actually created a couple of business selling physical products rather than digital or ?info products.? Two or three that I know about.? One?s called Kidz 5 A Day, which is where he figured that he wanted his daughter Isabella to be eating more vegetables but she only liked tomatoes! ?Well do you know the SuperGreens stuff that you can buy ? good for adults but good luck getting kids to drink it! ?
I didn?t realise this, I thought Neil just licensed his products from overseas.? But it turns out he actually got what?s called a private label manufacturing company to make it for him.? It?s really delicious, I actually got it in my fridge.? His daughter loves it, it?s like chocolate milkshake.? It?s like Ovaltine mixed with chocolate milkshake.? He sells this stuff all around the world from a website.?
He?s also got a company called Advanced Child Academy, and we?ve got a lot of ACA boxes in our cupboard.? When he goes away, my daughter Phoebe takes over the packing and dispatch of the said items to the people who are buying these physical products online.? Again, they?re all over the country, they?re all over Europe.? So I know that he can do what he says he does.?
We had an interesting conversation about it the other day and he said, ?Look, why are you going to this Martin Avis thing in London??? I said because I really want to learn how to create a passive income online rather than having to coach and mentor for it all the time, although I do love doing that as well obviously.
He said it?s easy.?
I said, ?It might be easy for you Neil but it?s not easy for your average person.?? He said, ?Okay.? That sounds like a challenge to me, why don?t I teach you how to do it then we can perhaps turn it into a product or something if you want to or we might be able to turn it into a seminar in Brighton.? But the main thing is I want to prove to you that it?s a lot easier than you think it is.??
I said, ?Okay.? So then how would you do it??? He said, ?Well, I?d outsource it.? I know what to do and I?d outsource it.??
I said to him ?The problem with lots of people is that they might be able to afford to come to a seminar or come to a webinar or whatever, or even buy a tuition product, but they probably wouldn?t have the resources to then outsource it all like you would. ?You?ve got to teach them how to do it on a limited budget, otherwise you?re not moving them from knowing it?s possible for you to knowing it?s possible for them, to thinking it?s probable.? That?s what you have to do with marketing, move people from possible for them to probable for them, otherwise you won?t make any sales.??
So that?s something I wanted to share with you.? We?re doing two webinars next week.? I don?t know how he managed to talk me to doing that actually.? He?s very persuasive and very enthusiastic.? It?s difficult to say no.?
So, next week we?re doing two webinars that you really ought to come along to one or other of them.?
The other thing you want to think about is if you?re trying to sell something online, whether it?s a product or a service ? I haven?t mastered this completely yet ? you need to think about moving people from thinking that the outcome is possible for other people to moving them to think it?s possible for them, to moving them to think that it?s probable for them if they buy your product or service or invest in your product and service.
That?s why it?s easier to sell to business people really because they think in terms of investment rather than spending / buying ? although Neil is selling both Kidz 5 A Day and Advanced Child Academy to people who have jobs, have kids and who are buying stuff, they?re not investing in anything.?
So again, he?s out to blast my limiting beliefs out of the waters as he put it.? So, if you want to watch that happening that will be quite interesting.
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Source: http://thebusinesssuccessfactory.com/internet-marketing-dates-for-your-diary/
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