Director of College Communications and Marketing - HigherEdJobs

POSITION TITLE: Director of College Communications and Marketing
POSITION #: NEW
POSITION STATUS: Exempt
FLSA STATUS: Exempt
REPORTS TO: President
SUPERVISES: All Media/Public Relations functions

POSITION SUMMARY:

Trinidad State Junior College seeks a Director of College Communications and Marketing to work with executive staff, constituents and external consultants. The position is primarily responsible for directing and executing comprehensive public relations and marketing with the purpose of increasing enrollment and strengthening the College's image in its communities. Designs and manages effective branding, marketing, advertising, communications and community relations. Duties may also include special projects in conjunction with the System Office (CCCS) executive staff, academics, workforce, student development and outreach efforts of the College. This position coordinates and executes all TSJC special events, as well as other special projects assigned by the TSJC President.

DUTIES AND RESPONSIBILITIES:

• Directs the development and implementation of Trinidad State Junior College's branding, marketing and communications plan to include advertising, promotion, cooperative market, and design of publications
• Oversees the TSJC public web site, ensuring continuity to TSJC's branding and marketing direction, and for integrating social networking into the marketing strategy
• Serves as the chief information officer for Trinidad State Junior College including both of its campuses
• Produces and/or supervises the production of visibility materials, including but not limited to brochure copy, web-based promotional copy, e-mail blasts, newsletters, blogs, news releases, catalog text, class schedules, and event write-ups
• Coordinates with and compliments the recruitment efforts of the College, including outreach to high school students and counselors, the military, home school and alternative school students, and the community through personal contact, special events, print and electronic media used by recruitment staff
• Handles media relations including writing and distributing press releases, interacting with media representatives, responding to press inquiries, both proactive and responsive and tracking results; handling or appropriately referring all other informational requests about TSJC, its mission and/or its programs
• Collaborates with others on special events including all-college meetings, recruitment and retention programs, graduation, employee celebrations, student life events, and/or student government activities, as needed; represent TSJC at events as appropriate
• Ensures all special events and community outreach efforts support and comply with the College brand identity guidelines
• Uses aggressive and visible public relations strategies to help evolve TSJC's position in its communities and strengthen its market leadership
• Leads public relations story development, media relations, corporate communications, crisis communications
• Anticipates risks to TSJC's reputation and brand and develops plans to mitigate those risks
• Supervises and collaborates with other marketing and outreach staff to ensure the completion of all public activities
• Represents the College at System Office Communication Council meetings
• Serves on campus and community committees that promote the mission of the College and/or bring people to the campuses
• Serves as the chief communications officer of the College Crisis Management Team
• Administers relevant budgets and allocates resources appropriately
• Works collaboratively with senior administration to ensure that promotion and advertising materials accurately promote the academic programs of the college
• Other duties as assigned

REQUIRED QUALIFICATIONS:

• Bachelor's Degree in journalism, English, public relations, business administration, management/marketing, communications or related field
• At least four years progressive experience in one or more areas of marketing, public relations, and publicity.
• News writing experience
• Excellent proof reading skills
• Proven success with media coverage
• Excellent interpersonal skills
• Ability to prioritize and execute a wide range of projects simultaneously
• Ability to work with instructors, staff and the public and diverse populations in communication

PREFERRED QUALIFICATIONS:

• Master's degree in journalism, English, public relations, business administration, management/marketing or communications or related field
• Five or more years' experience in higher education with marketing, public relations or publicity
• Establish relationships with television and print media
• Experience with internet
• Graphic Design skills including Adobe In-Design, Digital Photography and other related software

SPECIAL REQUIREMENTS:

The successful candidate must submit to and successfully complete a post-offer, pre-employment background check as a condition of hire.

SALARY:

Salary range is $50-60K based on a 12-month appointment and successful candidate's qualifications and experience. Excellent benefit package including retirement and health, vision, dental and life insurance is available.

Notice of Non-Discrimination
Trinidad State Junior College is an equal opportunity educational institution and does not discriminate on the basis of age, race, religion, color, national origin, sex, or disability in its activities, programs, or employment practices as required by Title VI, Title IX, and Section 504, Age Discrimination Act, and Title II of the ADA. The College has designated the Director of Human Resources as its Affirmative Action Officer with the responsibility to coordinate its civil rights compliance activities and grievance procedures. For information, contact the Director of Human Resources, 600 Prospect Street, Trinidad, CO, 81082, (719) 846-5534; or the Office for Civil Rights, U.S. Department of Education, Region VIII, Federal Office Building, 1244 North Speer Blvd., Suite 310, Denver, CO, 80204, (303) 844-2981, TDD (303) 844-3417.

Notice To All Applicants
Former employees of the Colorado Community College system or one of its 13 colleges, who were disciplinarily terminated or resigned in lieu of termination, must disclose this information on your application/within your application materials. All materials submitted become the property of Trinidad State Junior College and will not be returned. The State of Colorado must comply with the Immigration Reform and Control Act/1986. If hired, you will be required to provide documents to show your identity and authorization to work. This law applies to all persons hired. Colorado fiscal rules require all new employees to be on direct deposit.

About Trinidad State Junior College
Trinidad State Junior College, located in Trinidad, Colorado, is a state-supported, two-year institution of higher education. The College was established by an act of the State Legislature in 1925, and is the oldest public two-year college in the State of Colorado. The College's Service Area includes eight rural counties characterized by low population density and small communities. One campus is located in Trinidad and is a residential campus while the other, located in Alamosa, is a commuter campus. Both campuses serve distinct populations. As a comprehensive Community College, Trinidad State Junior College not only offers ongoing transfer Associate of Arts Degree and Associate of Applied Science (vocational) Degree programs, but also has developed and implemented numerous successful short-term vocational certificate programs, and totally inclusive adult education and developmental programs. For more information about Trinidad State Junior College or the College's service area, please visit us online at www.trinidadstate.edu.

For information regarding Trinidad State Junior College Security, including crime statistics for the Trinidad and Alamosa campus and surrounding area, please see the Trinidad State Junior College Campus Security website at: http://www.trinidadstate.edu/campus-security.html. For a hard copy report please contact 719-846-5618.

TSJC Mission Statement
Trinidad State Junior College enriches the academic, technical, and cultural life of our diverse community. We are committed to offering traditional and alternative approaches to education, providing quality instruction, and promoting lifelong learning.

APPLICATION INSTRUCTIONS:
For consideration, an applicant must submit the following by the closing date:

• A letter addressing the professional qualifications listed in the position description;
• A portfolio of media and marketing successes including examples of branding efforts and news releases;
• A proposed hypothetical branding campaign for Trinidad State Junior College;
• A current resume;
• Transcripts (of highest education attained; unofficial are sufficient); and
• The names and telephone numbers of at least three (3) references from persons in a position to evaluate the applicant's expertise as it relates to the position requirements.

IMPORTANT NOTE:

• Travel and/or relocation expenses are the responsibility of the candidate and are not reimbursed by the College.

CLOSING DATE:

Closing date for receipt and consideration of candidates is September 30, 2012. Incomplete applicant files may not be considered.

STARTING DATE: As soon as possible.

SUBMIT ABOVE APPLICATION MATERIALS TO
TSJC Search Committee, Director of College Communications and Marketing
ATTN: Human Resources
600 Prospect Street, Campus Box 178
Trinidad, CO 81082
Email: TSJC.Employment@trinidadstate.edu
Fax: (719) 846-5064 (direct fax, does not require cover sheet)

Inquiries
Lorrie Velasquez, Director of Human Resources - (800) 621-8752, ext. 5534 or (719) 846-5534
Dr. Charles Bohlen, Interim President, Trinidad State Junior College - (800) 621-8752, ext. 5541 or (719) 846-5541

Trinidad State Junior College does not unlawfully discriminate on the basis of Race, Color, Religion, National Origin, Sex, Age, or Disability in admission or access to, or treatment of, or employment in its educational programs or activities.

Source: http://www.higheredjobs.com/details.cfm?JobCode=175661611

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